Using the above example, your SOM is the portion of the bluetooth headphones market in the United States that you are able to capture, after taking into account all of your competitors who are also selling bluetooth headphones in the U.S. SOM = % of SAM you can … Serviceable available market (also called serviceable addressable market) is a realistic picture of the market that can actually be tapped after considering the … Served Available Market or Serviceable Addressable Market (SAM) is the share of the total market that can be fulfilled or served by all businesses that offer a particular solution, product, or service. This can be defined by (but not limited to) differences in quality, price or functionality. How to determine the size of the available serviceable market? Now we're going to take the serviceable addressable market, the SAM is half of all that. And then it becomes more interesting because the obtainable market share will be different for different markets, because it will be different for you how easy it is to access. SAM can be defined as the total sales volume of a particular product (or service) that can be sold by all vendors on the market within a specific territory that your company can service. That’s why it’s crucial to measure your serviceable available market to determine how many companies would realistically benefit from buying your product or service. SAM (Serviceable Addressable Market or Serviceable Available Market) is the part of the total addressable market that can be reached. The serviceable obtainable market, or SOM for short, is the portion of the served available market you can realistically capture. Serviceable Available Market (SAM) merupakan segmen dari TAM yang ditargetkan oleh produk/layanan teman-teman dan berada dalam jangkauan geografis/teknologi teman-teman. For example, your product may only be available in one language, so your SAM would be the subset of the TAM that speaks the language that your product is developed for. It may be based on the total size of a market and the percentage of that market that you are likely to win. SAM = Serviceable Available Market is the portion of the market that you can acquire. The serviceable available market or served addressable market is more clearly defined as that market opportunity that exists within a firm's existing core competencies and/or past performance. SAM is only a part of the total serviceable market - it cannot get bigger. So that is easy we just divide it by two. The SAM will be limited by a lot of different factors, like your business’s geographic location, your market’s demographics, as well as the availability of your resources. Serviceable available market (SAM) carves the TAM up into sub-markets that cater towards different types of users. The Serviceable Available Market, or SAM, is the fraction of the TAM that is within your reach, and this is the specific market that you’re targeting with your product or service. For example, your product may only be available in one language, so your SAM would be the subset of the TAM that speaks the language that your product is developed for. SAM = Serviceable Available Market is the portion of the market that you can acquire. That's total addressable market. Serviceable obtainable market is a conservative and realistic estimate of the revenue for a product or service.